Google's Performance Max campaigns promise unprecedented reach across the search giant's entire ecosystem. Yet after managing over $15 million in Performance Max spend, we've discovered most businesses struggle to harness its potential. The reason isn't complicated: Performance Max requires a fundamentally different strategic approach than traditional Google campaign types.

When business owners attempt to create marketing funnels from scratch, they rarely calculate the full cost involved. People forget to factor in the cost of their own time and the opportunity cost of not focusing on what they’re most effective at. This article covers some of the forgotten and even hidden costs of DIYing everything yourself and some ways to reduce those costs.

In the high-stakes world of paid social advertising, every dollar counts. Every impression matters. Every click represents potential revenue. Yet surprisingly, many businesses approach their paid advertising creative with a dangerous mix of guesswork, aesthetics-first thinking, and untested assumptions—a recipe for wasted ad spend and missed opportunities.

In the fast-paced world of digital marketing, time is your most valuable currency. Yet, countless entrepreneurs and small business owners make the same critical error day after day: attempting to create social media content from scratch. If you're nodding along, thinking about the countless hours you've spent staring at a blank Canva screen, this article is your wake-up call.

By effectively utilizing website analytics and CRO strategies, you can transform your website from a passive brochure into a powerful revenue generation machine. This article is a guide on how to get started with website analytics and conversion rate optimization to set you on the path of success.