Why Most Businesses Waste Their First $10,000 in Google Search Ads (And How to Avoid It)
Most businesses without proper search advertising training burn through their first $5,000-$10,000 in ad spend with little to show for it. This isn't because Google Ads doesn't work. It's because most businesses approach it with dangerous overconfidence and a fundamental misunderstanding of how the platform actually drives profitable results.
21 Digital Marketing Terms To Know Before Starting
What is PPC and what are the most common terms to know when you’re starting out? Read up on these key terms, what they can mean for your advertising, and how to calculate all the important KPIs.